In this course, you will be exposed to fundamental marketing strategies for Micro and Small Enterprises (MSEs)

At the end of this training, YOU should be able to:

• Understand the basic principles of advertising, promotion, public relations and personal selling;
• Understand how you can effectively outpace your competition;
• Understand basic marketing practices for small businesses;
• Conduct adequate and accurate market research;
• Design products and services to meet customer needs.

This training course equips you with the knowledge of the tools and perspectives necessary to undergo strategic digitalization of your business while also benefitting from a compartmentalized view of your organization to identify areas of automation

At the end of this training, YOU should be able to:

• Understand the Scope of Digital Marketing and E-Business Management;
• Explain the 5D’s of Digital Transformation;
• Define the customer experience of your business and how it can be affected by the integration of technology;
• Explain digital experience management;
• Define the process for Digital Transformation ;

As a participant in this course, you will learn about both individual and business taxation online processes.

At the end of this training, YOU should be able to:

• Understand income and corporation tax;
• Understand the guidelines for VAT and NIS;
• Understand the assessment notice for self-employed persons;
• Maintain appropriate and accurate record and accounts;
• Apply for BIR numbers as Sole Traders, Partnerships or Companies;
• File tax returns;
• Understand the importance of tax regulations as a business owner.

Thanks to this course, you will understand the main factors which influence costing and pricing and develop techniques to accurately cost and price your products and services.

At the end of this training, YOU should be able to:

• Understand pricing and what a selected price does for business;
• Understand the various types of costs;
• Understand the different approaches to pricing;
• Understand how to reduce and control the cost of running a business;
• Understand the costing techniques used by businesses within your industry;
• Assign costs and prices to various products and services
• Set attractive prices and maintain profit targets
• Appreciate the importance of costing and pricing to a business

In this course, you will be provided with a comprehensive overview of the basic principles of record keeping and cash management for small businesses.

At the end of this training, YOU should be able to:

• Understand the fundamentals of Record Keeping;
• Understand the importance of basic Record Keeping;
• Identify the records that must be maintained;
• Understand the fundamentals of Cash Management;
• Understand the Cash Flow Cycle of a Business;
• Improve cash flow and improve cash reserves;
• Prepare a Cash Flow statement or Work Flow sheet.

Tendering for contracts can be overwhelming for small business owners. This course will not only teach you how to seek out contracts, but also how to tender for both private and public sectors contracts.

At the end of this training, YOU should be able to:

• Understand the procurement cycle;
• Identify procurement opportunities for SMEs;
• Understand the requirements when submitting a tender proposal;
• Understand the contents of a tender package;
• Understand the criteria for evaluating tenders;
• Identify steps for preventing fraud and corruption;
• Appreciate the importance of the contractor/supplier relationship.

This course will allow you to understand the stages of business planning, how to draft a business plan and develop the skills to pitch your plan effectively.

At the end of this training, YOU should be able to:

• Understand the importance of business planning and the need for a Business Plan;
• Recognize the need for innovative business planning;
• Understand the format of a business plan;
• Complete a Business Plan using the business plan format;
• Complete a business plan that will improve your chances of securing funding.

Excellent customer service is crucial in improving sales. Learn how to provide excellent customer care to develop your business and capture market share.

At the end of this training, YOU should be able to:

• Appreciate the skills required to effectively communicate with employees and customers;
• Apply the skills learnt when dealing with difficult and irate customers;
• Understand the importance of accurately identifying customers’ needs to better build customer loyalty.
• Identify strategic ways to manage customer relationship with difficult customers;
• Understand the importance of being both customer and product focused;
• Demonstrate the verbal and non-verbal skills necessary for effective customer communication.

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Thanks to this course, you will learn negotiating tips and techniques that you can use as a business owner, when conducting business with clients, suppliers, and other business owners.

At the end of this training, YOU should be able to:

• Define negotiation;
• Understand the importance of negotiation in business;
• Understand the role of negotiation in supplier relationships;
• Adequately prepare for the discussions;
• Recognize and interpret cues: visual, audial and written;
• Aim for a win-win result;
• Make an attractive offer the other party can’t refuse;
• Propose a robust counter-offer thereby creating potential solutions;
• Understand the steps involved in closing a deal;
• Understand the importance of timely follow-up;
• Understand how NOT to negotiate.

Let’s get social! In this course, you will be exposed to the various types of social media platforms you can use and strategies you can develop to build your brand.

At the end of this training, YOU should be able to:

• Understand the importance of Social Media to a business;
• Understand which social media tool best suits your business;
• Set clear objectives as part of your social media strategy;
• Detail an effective Social Media Strategy;
• Determine your Social Media Audience;
• Identify content most suited to your target audience.
• Set up accounts to reserve your name across the various platforms.

Facilities management is key in ensuring greater efficiency for your business. This course will allow you to understand the principles and roles attached to facilities management.

At the end of this training, YOU should be able to:

• Understand the fundamentals of Facilities Management;
• Develop maintenance and planning schedules;
• Identify the key competencies of facilities management;
• Understand the laws and codes that impact facilities management in Trinidad and Tobago;
• Prepare budgets for Facilities Management Projects.

Do you want to start your own business? This course is for you! You will learn about the important steps to be followed when starting a new business, such as the registration process, etc.

At the end of this training, YOU should be able to:

• Understand the skills and attributes needed to be an Entrepreneur;
• Understand the different types of businesses;
• Understand the steps for starting a business;
• Identify the major challenges with starting a business;
• Understand the importance of business planning;
• Complete a sample business plan;
• Appreciate the factors to be considered when starting a business in Trinidad and Tobago.

This course will teach you how to use the Internet, Microsoft Suite, and other professional platforms for your business.

At the end of this training, YOU should be able to:

• Understand the concept of social media;
• Understand basic internet research techniques;
• Understand the features of email systems and the steps involved in opening and managing an email account;
• Set up accounts to maximize your customer reach;
• Understand how to use the most important features of Microsoft Word, Excel and Power Point;
• Build relationships through online engagement and develop a loyal social media following with the aim of generating increased revenue;
• Utilize Microsoft Word to: prepare monthly reports;
• Utilize Microsoft Excel to: prepare a balance sheet, income statement, record inventories, record daily sales expenses and analyze revenue & expenditure trends;
• Use the internet to market your products and services;
• Understand the importance of maintaining a website.

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Business etiquette and protocol is crucial in maintaining productive relationships with all your stakeholders. By participating in this course, you will learn appropriate guidelines, rules, and protocols to be adopted when conducting business.

At the end of this training, YOU should be able to:

• Understand the key aspects of business presentations;
• Understand and utilize the appropriate communication methods within the business environment;
• Demonstrate suitable protocol and etiquette for the business environment;
• Appreciate the importance of business etiquette and protocol to SMEs.

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This course explains the steps to follow when buying and expose participants to the elements of stock control.

At the end of this training, YOU should be able to:

• Design a process that ensures efficiency in your buying techniques;
• Create a system to record the stock coming in and going out of your business;
• Effectively manage your supply chain.

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This course will expose participants to what is productivity and how they can influence the people in their organization to be highly productive.

At the end of this training, YOU should be able to:

• Effectively manage your human capital;
• Build a productive workforce;
• Manage employees’ complexities;
• Boost employee morale;
• Build a safe and healthy workforce.

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In this participants will understand the legal requirements for owning and operating a limited liability company.

At the end of this training, YOU should be able to:

• Understand the importance of recorded meetings and other legal obligations for limited liability companies;
• Understand the pros and cons of registering a limited liability company and the registration steps involved;
• Understand the legal roles and responsibilities of the Directors and Secretary;
• Identify the required forms and documents to be maintained by the company;
• Explain the ownership structure of your company, shareholders and the process of issuing shares;

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Managing Customers can be challenging. This course will introduce you the participant to the different facets of CRM and identify who your customers really are. It will also analyze the key components of CRM and explore how it can be integrated within the business.

At the end of this training, YOU should be able to:

• Understand the benefits of CRM on a company’s bottom line;
• Analyze the different components of a CRM plan;
• Develop a checklist for readiness and success in CRM;
• Understand how CRM creates value for organizations and customers;
• Consider developmental roles that have the greatest impact on CRM.

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This course will expose participants to the fundamental of competitive strategy. It will also assists the participants with creating strategies for their business that enhances their competitiveness and positioning in local or international market.

At the end of this training, YOU should be able to:

• Explore strategies for improving competitive Strategy;
• Understand the Competitive Advantage Strategy Management Process;
• Analyze how businesses choose strategies to attain competitive advantage;
• Identify gaps in your business strategy;
• Develop an action plan for your competitive strategy.

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